Tuesday, May 5, 2015

Media System in Southeast Asia: Southeast Asian Countries to be Heard by International Communities

A.    Background

Southeast Asia is a region of Asia with distinctive feature of cultural diversity from the ten independent countries:
1.      Brunei Darussalam,
2.      Cambodia,
3.      Indonesia,
4.      Lao PDR,
5.      Malaysia,
6.      Myanmar,
7.      Singapore,
8.      Thailand,
9.      The Philippines, and
10.  Vietnam.

The countries reach from eastern India to China and is generally divided into ‘mainland’ and ‘island’ zones. The ‘mainland’ zone consists of Myanmar, Thailand, Laos, Cambodia, and Vietnam, while the ‘island’ zone consists of Malaysia, Singapore, Indonesia, the Philippines, Brunei.

Virtually all of Southeast Asia lies between the tropics, and so there are similarities in climate as well as plant and animal life throughout the region. Temperatures are generally warm, although it is cooler in highland areas. Much of Southeast Asia is rainforest and the climate is very wet. The wet weather makes the area prime for rice patty agriculture making rice the main staple food in the Southeast Asia. Southeast Asia is rich in wildlife with animals such as orangutans, leopards, elephants, water buffalo and rhinos. There is also significant diversity in culture, language, and religion. 

It seems like there is nothing really hold Southeast Asia together as the countries are very diverse. But the region has learned how to become one, with the shared desire to be joined, expressed by a handful of national leaders who saw the gains in collective strength as contributing to each state’s national good.

The Association of Southeast Asian Nations, or ASEAN, was established on 8 August 1967 in Bangkok, Thailand, with the signing of the ASEAN Declaration (Bangkok Declaration) by the Founding Fathers of ASEAN, namely Indonesia, Malaysia, Philippines, Singapore and Thailand. Brunei Darussalam then joined on 7 January 1984, Viet Nam on 28 July 1995, Lao PDR and Myanmar on 23 July 1997, and Cambodia on 30 April 1999, making up what is today the ten Member States of ASEAN.

B.     Media System in Southeast Asia

According to Dr. Sascha Helbardt from University of Passau, Southeast Asia have a large diversity of media systems. In some countries like Vietnam the state still plays a leading role in determining the role of the media, despite all attempts at liberalization. Elsewhere, like in the Philippines, the market is the decisive force.

According to an article in www.bbc.com, the government and military control nearly all the national terrestrial television networks and operate many of Thailand's radio networks. The media are free to criticize government policies, and cover instances of corruption and human rights abuses, but journalists tend to exercise self-censorship regarding other sensitive issues like the monarchy or the military issues.

Before 1998 in Indonesia, the situation is more complicated compare to current condition. During the Suharto era, it took political connection, patience, and significant amounts of money under the table to get permission to publish a newspaper or newsmagazine. After Suharto resign in 1998 and the early 2000, where people characterize as democracy or reformation era, an explosion in news media occurred. Approximately 1,000 newspapers had registered and begun publishing around the turn of the millennium.

In the field of journalism and news, a greater solidarity has emerged among the region’s communities who have opted for a system of freedom and democracy. Southeast Asian Press Alliance (SEAPA - www.seapa.org) , a non profit organisation was established in November 1998 in Bangkok. It is campaigning for press freedom in Southeast Asia and has objectives to provide a forum for the defense of press freedom, giving protection to journalists and nurturing an environment where free expression, transparency, pluralism and a responsible media culture can flourish.

Membership in this organisation is open to independent press advocacy organisations with a proven track record of working for press freedom. SEAPA’s founding members—from Indonesia, the Philippines and Thailand—are among the most well established press advocacy organizations in Southeast Asia. Together they bring an innovative regional perspective to the practice of journalism and a vision of a Southeast Asia that is the home of a free and vibrant media.

C.    The Role Southeast Asian Media in the World

As stated in the book of International Media Studies by Divya McMilin, International Communication defined as the communication that occurs across international borders, that is over the borders of nation states” (Fortner, 1993 p.6). Other definition by McPhail is “The cultural, economic, political, social, and technical analysis of communication patterns and effect across and between nation states” (2002 p.2).

We are now in the era of globalization where the big countries such as USA and UK that are equipped with more economic power and military giants are leading in almost every sectors. Making them the core nation in the centre, looking at other communities in the periphery. Southeast Asia could also be considered as the third world countries who are standing at this periphery.

These leading countries are basically feeding the world with their news coverage of what is happening in the world. According to Piers Robinson (2013) in one of his article entitled “Media as a Driving Force in International Politics: The CNN Effect and Related Debates” the issue of the role of media in terms of driving political responses remains a source of considerable academic interest. Back then, it was the newly emerging global media players such as CNN that were seen by many to be the driving force between purportedly humanitarian interventions during crises in countries such as Somalia (1992-1993) and Bosnia (1995). Proving that international media or journalism has great impacts toward international politics as a tool for propaganda.

For Southeast Asian media to arise in this market and to make their voices to be heard by international communities, I can see it feasible to happen in a minor scale. For example the Southeast Asian media can control the flow of information of things that happen within the region, like the natural disasters Tsunami in 2006, Mount Merapi eruption, and Haiyan typhoon that stroke Philippines, as well as news that cover about human trafficking happens in this region.

Regarding Southeast Asian news agency, as I mentioned above, the initiative has already been taken by one organization named SEAPA. Although it can not be considered as a leading association that will lead the world’s media system in the future, it already becomes helpful for the member organizations to be in touch with one another, either to share lessons and to draw from a bank of best practices. The network allows members to build up experience in the many aspects of journalism and news that can be useful, despite the differences that remain. Need more commitment and willingness from the Governments of the member countries to support this kind of organization and their initiatives in confirming the place of news in ASEAN nations.

Press freedom should also be adopted in the national law, with strict rules, regulations and control. Because as mentioned by Melinda Quintos de Jesus (2012) in her speech during a seminar-workshop on “Media ownership trends: protecting and promoting the diversity of media platforms in Southeast Asia” held in Bangkok, Thailand in early 2012, one of the many challenges that confront the growth of news organization in Southeast Asia is press freedom.

She also highlighted the fact that technology has introduced dramatic changes in the field of communications. We must take account of the growth of social media networks and the engagement of citizens in the sharing of their news and the creation and delivery of news as it happens. More and more studies show how old media can join the new to create better and stronger platforms for news. The challenge is to review what conventions still apply to make sense in this new world and what we need to hold on to so that journalism retains its assigned function in a democracy. It would be a waste of such power if there is no effort to use these tools for the highest purposes of human communication.


It will be a great challenge for media in Southeast Asia to lead the world’s news. It should start from the idea of ruling the news within the region by creating a harmonious relationship among the media from all ASEAN countries. It would then later be expanded into a larger area like the Asia continent.

References

2 June, 2014. Thailand Profile Media. Retrieved from http://www.bbc.com/news/world-asia-15639421
De Jesus, Melinda Quintos (2012). Media in Southeast Asia. Retrieved from http://www.cmfr-phil.org/inmediasres/media-in-southeast-asia-2/
  

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